Coronavirus has turned out to be one of those rare epidemics that has not only affected or taken many lives but has equally affected many sectors of industries as well. One such most affected sector remains the tech world. Since many mobile device companies were dependent on China for their manufacturing & operations, they had to face losses in sales since the virus originated from China & made companies to forcibly shut down their productions & retail shops owing to the spread of the virus in the country.
Apple was one of the many mobile device giants that decided to shut down its retail shops in China since the epidemic had already spread & claimed many lives as well. However, recent reports suggest that the company is reopening more than half of its retail shops in China, as per a review of the company’s retail websites. But, the shops will be operated for less number of hours only & some even fewer than 8 hours.
It has been said that out of 42, 29 of its outlets are getting reopened in the country as of Monday. The company has taken the step since it saw a colossal dip in their sales due to the outbreak of the virus.
Few Apple websites for specific stores show that by the end of this week, their operating hours will return to normal. A rise in the company’s sales all over again is dependent on how Apple bounces back facing a global health emergency. For the current quarter, ending in March, Apple earlier had even stated that one of the reasons for Apple not meeting the company’s revenue target of at least $63 billion is the closure of their stores.
The official Chinese data even showed an analysis on Monday saying that as the spread of coronavirus increased, shipments of Apple’s China iPhone dropped in January.
Tim Cook, Chief Executive Officer of Apple, last week told his employees that the retail shops in China were “starting to reopen, but we are experiencing a slower return to normal conditions than we had anticipated.”