Cab services have gained a lot of popularity in recent years& hence come up with various features to offer to their commuters& one of the most important reasons behind their gaining popularity is the constant rejection faced by commuters by the ‘Kaali Peeli’ cabs & autos & their demand for hike in their minimum fare through all these years.
Recently, Ola announced that it will be expanding its AI-enabled feature called ‘Guardian’ across 16 Indian cities & also in Perth, Australia. Ola Guardian is a feature that helps in detecting irregular trip activities that include route deviations & prolonged stops by using real-time data from rides.
However, the feature was already in the pilot phase in many Indian cities including Bangalore & also in International cities. Ola now wants to expand the much talked about feature to many other cities as well in the coming quarter.
There are many other features too to look out for in ‘Guardian’ which includes on-the-call assistance until the ride gets completed. It reports to the mobility platform’s Safety Response Team by detecting irregular trip activity. The alerts happen in real-time with the help of SRT who reaches out to both the customer & the driver to confirm their safety.
Commuters can also inform their personal contacts or alert police authorities with the help of an Emergency button on the Ola app. It also features a facial recognition system that helps in driver verification where drivers need to authenticate themselves by posting a selfie many times in between rides. It also has a one-time password system (OTP).
Ola drivers are also verified first through strict criminal record checks. The cab service also provides a compulsory online training to drivers in customer service, etiquettes, partner support, defensive driving & platform usage, etc. The feature is already live in India & is also piloted in many International markets.
According to Ola, the ‘Guardian’ feature banks on artificial intelligence & machine learning capabilities which helps them in improving risk signalling & its resolutions by learning & evolving from millions of data points.
The cab service has already acquired Pikup.ai from Bangalore this August which is an artificial intelligence start-up. And, it also desires to focus on using advanced analytics and deep technology for making India & other markets stronger with futuristic mobility solutions.
