It is often said that adults behave younger than their age sometimes, and a recent statistics shows exactly this. Young adults were already hands on with Tik Tok an extremely popular social video platform, owned by the Chinese tech company Byte Dance but it has now become very popular with adults as well. With people staying confined within their houses globally during the current pandemic of the Coronavirus outbreak spending time indoors has given rise to an increasing usage of this app with a record breaking number of 65 million downloads in one month – in March. This was revealed by Sensor Tower, the analytics site. This site sees short videos of users singing dancing or mouthing dialogues for amusement and entertainment. The duration of the videos range from 15 seconds to 60 seconds.
The popularity of this app has caught on like wild fire with nearly a billion users as disclosed by an unconfirmed source. The company has so far not published any data related to its user or subscriber base. Recently some reports had been published regarding the violation of the privacy of its user data, which it said was not safe and was being shared with others.
Celebrities from Hollywood and Bollywood have joined the Tik Tok platform including Shilpa Shetty and Raj Kundra, Reiteish Deshmukh and Genelia, Jane Fonda, Mariah Carey and Jennifer Lopez to name a few.
One of the main reasons for its popularity is that the users are normally seen in their common day to day locations and it doesn’t need any exotic destinations as a backdrop or very complex technology. It is a very simple to use app and is very user friendly.